I like building systems that make complex subjects easier to understand and navigate — whether that involves internet research, generative AI, or buying a house.

I am currently Head of AI at SmartFaster, where I lead AI strategy and development for a conversational housing and mortgage platform focused on the full home-buying journey. My work centers on designing and implementing multi-agent AI systems that guide consumers through property search, valuation, mortgage advice, document processing, and underwriting workflows. I work extensively with generative AI and Large Language and Vision Models in real-world, highly regulated environments, and am responsible for areas including multi-agent architecture, document intelligence, computer vision, model management, compliance, and organizational reskilling around AI adoption.

Before moving into this role, I spent over a decade at the University of Amsterdam as Assistant Professor, Technical Director of the Digital Methods Initiative (DMI), and program director of the MA Journalism & Media program. My academic work specialized in the intersecting fields of Artificial Intelligence, Platform Studies, and Journalism. I have a solid foundation in these areas, backed by an MSc in Artificial Intelligence and Information Retrieval, a PhD evaluating the use of platform data and introducing new digital research tools in the humanities and social sciences, and my contributions to the MA Journalism program. My research has focused on how digital platforms and AI systems shape knowledge, interpretation, and public discourse, including work titled “Tools of Interpretation: Generative AI as a Mediator in Everyday Epistemologies.”

As Technical Director and founding member of DMI, one of Europe’s leading schools for internet studies, I had the opportunity to help design and implement dozens of tools to gather, analyze and visualize web data, such as the Twitter Capture and Analysis Toolset (DMI-TCAT), Contropedia, Political Search Trends, the Lippmannian Device, and more recently AI-oriented research tools such as Prompt Compass.

Collaboration and interdisciplinary teamwork have always been central to my work. As a researcher-programmer, I have participated in diverse international and interdisciplinary projects, including the investigation of political search queries at Yahoo! Research Barcelona, examining internet censorship with citizenlab.org, and contributing to Bruno Latour’s projects on Mapping Controversies in Science and Politics (MACOSPOL) and Electronic Maps to Assist Public Science (EMAPS). I have also contributed to international grant collaborations, including Contropedia and CAT4SMR, and was affiliated with the Public Data Lab and the Data Science Centre.

In addition to research and technical development, I have held a range of organizational and educational roles, including serving as program director of the MA Journalism and Media program, chair of the Board of Studies of the Media Studies MAs, supervising MA theses, mentoring department programmers, and coordinating BA and MA courses. I have also supervised postdoctoral research as part of the CAT4SMR project and contributed to the development of new PhD research trajectories.

My teaching and supervision work focused primarily on digital research methods, data journalism, artificial intelligence, quantitative research methods, and digital sources within the MA Journalism and MA New Media and Digital Culture programs.