elfriendo is a Web 2.0 compliant European start-up company, based in Amsterdam, the Netherlands.

Our business is profilization – professionalizing, optimizing and automating your profile on MySpace, the world’s largest social networking site. elfriendo keeps your profile active fresh.

√ Fill Me In: Generate a new profile from scratch.

√ Check Fit: Compare two users, or two interests, and check their compatibility.

√ Fit Me In: Get a profile makeover and blend in.

elfriendo is a project of the Govcom.org Foundation, Amsterdam, in collaboration with the Digital Methods Initiative, conducted at Netherlands Media Art Institute, January 2008. It is the result of the Open Workspace, Space for People: Suggested Fields.

I did all the retrieval from MySpace, the calculation of profiles, as well as the full website.

Elfriendo was exhibited at:

  • Picnic08, Amsterdam, September 2008.
  • Netherlands Media Art Institute, Montevideo/Time-based Arts, Amsterdam, January 2008.